Word of mouth referrals come with built in levels of trust that ensure higher conversion rates and better returns, making it a great 'low hanging fruit' marketing hack. Encouraging and facilitating word-of-mouth marketing helps you break down trust barriers by relying on influential customers willing to talk about your company. Word-of-mouth advertising is when customers help promote your company and products by telling others about them. Most companies focus on sexy marketing strategies like paid advertising (PPC), social media likes, tweets & follows, and organic search Word-of-mouth marketing, often called WOMM by those in the business or marketing world, is one of the most effective ways of marketing a brand, a business, or a product. When customers become your brand advocates, they will help you build trustworthiness, reliability, proof of authenticity, and credibility for your brand. Far too little attention is given to good old fashioned word of mouth. The decisions are not determined by what skills, experience, or ability the individual possesses. Word of mouth certainly has its benefits. The disadvantage of word of mouth marketing here can be that negative word-of-mouth about the brand can cause an adverse impact on community & results. Pros & Cons of Word of Mouth Marketing … Pros & Cons of Word of Mouth Marketing. 4. Persuading consumers to try new products and services is one of the biggest challenges small businesses face. Word-of-mouth Marketing Is Directly Measurable . A “word of mouth” promotion system is fairly self-explanatory. Some of the disadvantages include that the decisions are more dependent on relations with those in positions of power. Build Brand’s Social Proof. Word of mouth marketing definition. In cases where your company establishes strong word-of-mouth advertising, this can have a positive effect on your business if the word-of-mouth generated is positive. Thus word of mouth is a free advertising process where the product is self advertised through the word of the clients. If your marketing venture clicks and wins over some hardcore fans, the free advertiser will start working and your sales will start increasing. Word-of-mouth marketing differs from natural word-of-mouth references to a company's products and services in how it may come as the result of a promotion… The common misconception is that word-of-mouth marketing is hard to measure effectively. Most marketers try to measure its effectiveness by counting the number of all recommendations and discussions for any given product or the company as a whole. Nancy Wagner is a marketing strategist and speaker who started writing in 1998. When a customer experiences a product or a service, and recommends the product or the service to someone else, orally or via written communications, then that is known as Word of mouth marketing or WOM marketing or WOMM.. Word of mouth marketing can be both – good or bad.